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Publicity and reality

Pictures of nice Frisian timbered houses on the sausage tin, of laying hens with full plumage sitting cozily in straw on the egg carton, happy high gloss cows in green grass on the milk carton: that's the idyllic farm picture that cheats the consumer very successfully about the realities of "agricultural livestock husbandry".

Most of the times the gap between publicity and reality couldn't be bigger: the high gloss milk cow in reality is standing tied and dirty in the stable, the laying hen is sitting without feathers on a metal grid between thousands other hens and has never even seen straw, and the tin sausage had been a pig who lived in an old concrete fattening unit and never saw the blue sky of the tin picture.

The organic animal husbandry, above all, is living from the maintenance of the idyllic consumer idea of the "particulary humane husbandry", the "sensitive, animal-loving farmer", the "respectful treatment of the animal", "the gentle human slaughter". Even the Federal Institute for Agriculture and Alimentation doesn't hesitate to conduct such consumer cheating "information policy" on its ecological information portal:

"The farmer in organic husbandry cares notably for the well-being of the animals and the environment. This means the humane husbandry in first place. Humane husbandry means that the animals are free to roam sufficiently. Poultry cages and completely slatted floors for cows, sheep and pigs are forbidden. Organic animals live in an environment that keep those conditions in order to receive a bio-certification.

Humane husbandry and organic pasture are important conditions to produce high quality meat. This high meat quality that is the result of natural keeping conditions shall be maintained by short transport distances of the animals to the slaughterhouse.

The slaughtering proces itself is also reflecting the respect towards the animal. It's not all technolgy, the man is important, too. He must be able to empathize with the animal in order to keep the inevitable stress as low as possible."

(Translated from: www.oekolandbau.de)

The organic associations benefit from the national publicity illusion. There are only a few members of the national institutions – those who investigated the real organic animal life in a practical and scientific way – who see a need for action regarding the clarification of fact of the consumers and criticize:

"It makes no sense to pretend an ideal world where there is none"

(Rohmann/Oppermann, Institute for Eecological Agriculture of the National Research Lab for Agriculture during the international poultry conference of the Bioland-Association in 2005)

In the internet we find all kinds of idyllic world pictures regarding organic animal husbandry. Have a look on your own, you'll be surprised how animal love and animal protection are combined with locking them in and killing them and how this is often even decorated with a meat recipe in the end. Here are two examples:

 

 






Märchenmotiv
Campaign theme "Myth"


Irreführende Tierschutzkampagne
Misleading animal protection campaign

 

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